’ ). As more people
come to the realisation that
(and for the time being, they are also free of the
advertising clutter which plagues the lists of results generated by the
current king of the hill), they will switch to voice-activated
conversational agents answering their queries through single
conversational responses rather than continue using lists of hyperlinks
preceded by ‘snippets’ generated by algorithms whose real purpose is to
maximise advertising revenues for Google rather than to provide the best
possible set of results for the users of its search engine.
’ to Grok 4.1 on 12th
December 2025, the answer was nuanced but revealing:
.
(the name of Google’s AI
chatbot), but the direction of travel is unmistakable.
In five years’ time I would be astonished if Google still commands more
than 75% of the search market. In ten years’ time, even that figure is
likely to seem a relic of a bygone era of search dominance.
Time will tell whether my predictions were correct or not.
of the global search market share, per recent reports from Omnius and
similar analytics firms. This is down slightly from prior years (a
reported
,
according to BrightEdge data shared with Yahoo Finance) but it remains
overwhelmingly dominant compared to competitors like Bing (4%) or emerging
AI-driven alternatives. AI chatbots, while popular, collectively account
for a much smaller portion of information retrieval traffic—ChatGPT, for
instance, sees about 26 times fewer daily visits than Google, based on a
24-month study by OneLittleWeb.
Yes, there are emerging signs of a shift, though not yet a full
dethroning:
Google is already countering the threat through aggressive AI
integration and self-disruption:
The search
results which Grok 4.1 used to generate its answer:
Are Chatbots On The Verge Of Dethroning Google? Not So Fast
The overwhelming majority of web users still trust Google for
comprehensive, link-rich results over the single-response approach of
chatbots.
forbes.com
When Will AI Search Beat Google? 2025–2030 Forecast | TTMS
2025: LLM usage still <5% of global search queries. Google remains
~90% of the market, but AI chat queries are growing exponentially.
ChatGPT's ...
ttms.com
The Shifting Landscape of Information Retrieval: AI vs Google Search
The ratio of Google users to AI search users has been halved in just 12
months, shrinking from 10:1 to 4.7:1.
blog.bloola.com
Will GenAI Break Google's Dominance in Search? - ProMarket
When a publisher negotiates with Google, they're negotiating with both
their largest traffic source and a potential GenAI training customer.
promarket.org
AI Search Industry Report 2025: Key Trends & Market Insights
In 2025, the growth of generative AI, conversational interfaces, and
multimodal tools is changing how people find and interact with
information.
omnius.so
Agentic AI vs Google Search (2025) - Ampcome
Explore how agentic AI is challenging Google Search in 2025. Market
share shifts, SEO impact, and what businesses must know to prepare for
...
ampcome.com
Google AI stumbles, ChatGPT emergence changed course ... - CNBC
In other words, the AI market has become hugely important and has
entirely different competitive dynamics than search, which Google
dominates.
cnbc.com
GOOGLE SEARCH STATISTICS 2025 - Amra & Elma
Meanwhile, growing regulatory scrutiny and competition from AI chatbots
raise questions about Google's long-term dominance. Brands like Amra and
...
amraandelma.com
AI Chatbots vs Google Search: The Future of Online Advertising
Explore how AI chatbots are reshaping search advertising, urging brands
to adapt their strategies for a new digital landscape. Learn more!
gracker.ai
Gemini Tops Google's 2025 Search Trends as AI Chatbots Dominate
Gemini Tops Google's 2025 Search Trends as AI Chatbots Dominate.
Google's AI chatbot Gemini ranked #1 in trending searches while DeepSeek
hit #7.
techbuzz.ai
Gemini deals ChatGPT a fresh blow as Google's AI momentum builds
The success of AI Overviews and AI Mode in Search have helped ease
investor concerns that chatbots could destroy Google's traditional
search ...
morningstar.com
ChatGPT Impact on Google Search Traffic and SEO in 2025 - Wellows
As of August 2025, approximately 14.3% of Google users have also used
ChatGPT for search-like queries, reflecting the growing curiosity around
...
wellows.com
2025: The State of Consumer AI | Menlo Ventures
For now, general AI assistants dominate by default, with consumers often
pasting lab results into chatbots. Companies that combine AI's data ...
menlovc.com
Google vs. ChatGPT: Is Traditional Search Still Strong in 2025?
Despite ChatGPT's rise, Google's search traffic hasn't declined — in
fact, it's still growing. See why AI search isn't replacing Google ...
9rooftops.com
In Google vs LLM battle for search dominance, the consumer will win
Recent results suggest Google's AI strategy is beginning to bear fruit.
In Q3 2025, Alphabet reported a 14.5% year-on-year increase in search
...
imd.org
AI chatbots aren't killing search—yet - The CFO
According to a fresh study from onelittleweb.com, chatbot traffic soared
80.92% from April 2024 to March 2025, racking up 55.2 billion visits.
the-cfo.io
AI Chatbots vs Search Engines: 24-Month Study on Traffic Trends
Both platforms are growing at an accelerated pace, signaling their
increasing dominance in the AI chatbot space. AI Features Helping Search
Engines Bounce Back: Search engines like Google and Microsoft Bing are
leveraging AI features like AI Overviews and Search Generative
Experience (SGE), resulting in a steady increase in traffic in early
2025.
onelittleweb.com
Google vs AI search: is Google’s dominance fading?
As Google’s search market share dips, here’s what marketers need to know
about the shifting landscape
contentgrip.com
Can Google Still Dominate Search in the Age of AI Chatbots?
This level of engagement far surpasses that of chatbots like ChatGPT
which, despite its rapid growth, achieves only 185.2 million daily
visits[^7]. Despite the decline in Safari searches, Google remains the
default search engine across many devices, including all Apple products,
contributing significantly to its revenue stream. In 2025, its search
advertising revenue was robust, with over $66.9 billion generated across
platforms like Google Search, Gmail, and Google Maps, substantiating its
financial health despite allegations of monopoly practices[^6][^8].
mtsoln.com
AI challenges the dominance of Google search
ChatGPT attracts more than 800 million weekly active users, up from 400
million in February 2025, according to Demandsage, a data and research
firm. Traditional search engines like Google and Microsoft's Bing still
dominate the market for search.
bbc.com
Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI
Chatbots and Other Virtual Agents
By 2026, traditional search engine volume will drop 25%, with search
marketing losing market share to AI chatbots and other virtual agents,
according to Gartner, Inc. Read more here. #GartnerHT
gartner.com
AI search challenges Google's dominance, Apple exec says | Information
Age | ACS
Thanks for signing up! ... The rise of generative AI chatbots such as
OpenAI's ChatGPT is challenging Google's search dominance, says Apple's
Eddy Cue.
ia.acs.org.au
Can Google still dominate search in the age of AI chatbots?
ft.com
New study reveals people are ditching Google for AI tools like ...
While ChatGPT search often sources citations, it doesn't always link
them, leaving users on their own to search. Google links to sources, but
AI ...
yahoo.com
ChatGPT might rule the AI chatbots — but it can't beat Google Search
AI chatbots need search engines to answer questions with real-time
information, and Bing is much worse than Google. As a result, Google's
market share has ...
reddit.com
What happens to Google's dominance if AI search engines start ...
The dominance of Google (which includes an AI search engine—an “AI mode”
built on the Gemini 2.5 Pro model) won't be lessened by zero-click, ...
technologicalidea.quora.com
Google's AI Overviews Turned One: Is It Already Game Over for AI ...
On today's podcast episode, we discuss if Google is actually fending off
the AI search competition, what its AI Overviews are doing to ...
emarketer.com
ChatGPT vs. Google Search: How Predictions Have Played Out and ...
Experts proclaimed that AI chatbots would revolutionize how people
access information, potentially dismantling Google's advertising empire.
linkedin.com
Google Takes Aim at AI Firms Challenging Its Search Dominance
Google is overhauling its search engine with “AI Mode” to rival AI
chatbots like ChatGPT. AI Mode answers queries in chatbot-style,
differing ...
wsj.com
Google searches for answer to rising threat from AI chatbots
AI is coming for Google's search engine dominance. In April, Google
searches on Apple's Safari browser declined for the first time.
observer.co.uk
Google Is Searching for an Answer to ChatGPT - Bloomberg.com
Website operators are also encountering new competition from
AI-generated sites designed to game Google's search algorithms. As of
March 2025 ...
bloomberg.com
How AI Disruption is Changing Search in 2025 | Kinetic Marketing
Google remains a major player, but it's no longer the sole gatekeeper to
online visibility as AI is changing search and the players.
kineticmc.com
Beyond Search: Google Eyes AI Chatbots as New Ad Territory
Google is testing ad placement in AI chatbot conversations to protect
its $200 billion search ad business, as user behavior shifts away from
traditional search.
pymnts.com
ai's biggest 2025 mistake is chasing chatbots - Facebook
Google CEO Sundar Pichai says generative AI won't change your life much
more by 2025 than it already has. He spoke at the DealBook Summit, ...
facebook.com
Is AI a Threat to Google Search? - Harding Loevner
For now, AI chatbots are generally better suited to non-commercial
searches, such as informational searches, which contain fewer
advertising ...
hardingloevner.com
'Existential crisis': how Google's shift to AI has upended the online
...
Media sites are taking action on several fronts as traffic referrals dry
up and AI companies plunder their content.
theguardian.com
Can Google still dominate search in the age of AI chatbots? - AFR
For the first time in a generation, the omnipresent monopoly is under
threat. After two years of false starts, the company is trying to regain
...
afr.com
AI Search Statistics for 2025 - Exposure Ninja
AI Overviews appear in 18% of global Google searches (Source). ChatGPT
has an 81% AI chatbot market share, dominating Perplexity, Copilot, ...
exposureninja.com
Exclusive new data shows Google is winning the AI search wars
In data that BrightEdge shared with me in advance of publishing the new
findings, Google had lost 1.5% of the search market share in 2025. That
...
finance.yahoo.com
AI chatbots global market share 2024-2025 - Statista
With an estimated market share of ***** percent during the period
between April 2024 and March 2025, ChatGPT was the most popular
artificial ...
statista.com
30+ Google Gemini Statistics for 2026: Usage, Market Share, Growth ...
A 3.01% share between Oct 2024–Oct 2025 positions Gemini within the
global AI chatbot market, reflecting steady traction across Google's ...
secondtalent.com
Top Generative AI Chatbots by Market Share – December 2025
AI Search Market Share ... Below you will find the YTD 2025 trend of
Google Gemini's market share in the generative AI chatbot space.
firstpagesage.com
Google's AI Overview Statistics (2025) - SellersCommerce
As of early 2025, AIOs show up in 13% of global searches and about 16%
of all U.S. desktop keywords. Studies covering over 300,000 keywords ...
sellerscommerce.com
44 NEW Artificial Intelligence Statistics (Oct 2025) - Exploding Topics
The AI market is expanding at a CAGR of 31.5%. As of 2025, 1.8% of all
new job listings are specifically in the AI space. 90% of tech workers
...
explodingtopics.com
How people are using ChatGPT | OpenAI
By July 2025, that share had risen to more than half (52%). ChatGPT ...
State of Enterprise AI 2025 > cover image. The state of ...
openai.com
Can OpenAI Respond After Google Closes the A.I. Technology Gap?
By the end of 2025, OpenAI expects to reach monthly revenues that
translate to $20 billion in income each year, according to Sam Altman,
the ...
nytimes.com
Big Tech warned over AI 'delusional' outputs by US attorneys general
In it, dozens of attorneys general said the chatbots "encouraged users'
delusions," creating mental health risks for kids and adults. They ...
reuters.com
How Google Dodged the AI Search Collapse - PYMNTS.com
Google avoided the AI search collapse many predicted by embedding Gemini
directly into the results page improving ad performance.
pymnts.com
Threat actors misuse AI to enhance operations - Google Blog
Nov 05, 2025. A new report from the Google Threat Intelligence Group
shows adversaries experimenting with AI for novel capabilities. Today
...
blog.google
How Google Is Disrupting Itself to Beat OpenAI - Business Insider
When OpenAI unleashed ChatGPT, it awoke Google from its slumber. As
Google now reimagines its business in the age of AI, big questions lie
...
businessinsider.com
State attorneys general warn Microsoft, OpenAI, Google, and other ...
The letter demanded companies institute new safeguards to keep users
safe from harmful psychological impacts.
techcrunch.com
2025 and the Next Chapter(s) of AI | Google Cloud Blog
As of January 2025, it's still us humans writing the prompts, defining
the reasoning flows, putting guardrails in place to manage agentic
action ...
cloud.google.com
Google AI overviews in 2025: Confidently wrong, impossible to avoid
The chatbots made up answers 60% of the time: troubling in itself, but
that has nothing to do with hallucinations in Google AI Overviews ...
mashable.com
Is Google about to destroy the web? - BBC
Google says adding more AI to its search engine will rejuvenate the
internet. Others predict an apocalypse for websites.
bbc.com