Tags: COVID narrative manipulation techniques according to Katie Hopkins; clip and transcript.


Katie Hopkins: ‘Keep your story fresh’

(or how marketing techniques are being used against you!)

The following clip (which I came across yesterday) did really make my day. Not only is Katie Hopkins funny (with a zest of English humour and some very un-English hand gestures and body movements), but she manages to give her viewers a fresh look at some of the tricks the COVID manipulators are pulling out of their bag to enthral the peoples of the UK, North America, Italy, Germany, Austria, Australia, New Zealand or even the country where I live – i.e. Switzerland.
The title she gave to her little ‘pedagogical performance’ on how they are selling us the COVID-scare story from a PR/marketing perspective is ‘PANNICCCKKKKKK - everybody PAAANNNIICCCKKK’. Published on YT on 26th November, her clip is also available on Bitchute as a non-official upload.


[Click on the picture with the right button of your mouse, then on picture-in-picture’ in the menu and finally place your cursor on the picture at the bottom of the screen to display the ‘Play’ icon [i.e. the white arrow pointing towards the right] to start the clip, which will thus play in ‘picture-in-picture’ mode.
If it does not, click on https://seed125.bitchute.com/5RGWk9egs4dx/pxLJCjLgJFen.mp4 or, better, on https://youtu.be/22C33ML_MB8, so that Mrs Katie Hopkins may earn something from her work.




  TRANSCRIPT



As anyone who works in PR or marketing will know, you need to keep your story fresh and relevant, and keep giving it new talking points.

Well, the same with COVID.

You know, to start with, there was lockdowns, then there was variants, then there was vaccinations and boosters. And people dying after this.

And there was always a new news story.

And now, it’s the Botswana, super ninja, mutant variant that’s just come into play. And what you’re trying to do is create a kind of whole narrative arc, a whole theatre production, if you will, around this new fresh angle to your story, so that you’ve got the Botswana variant. Botswana.

You know, Delta sounded a bit like ough fertile. Delta, a place where you can grow stuff. Delta, ough, rivers, nutrients. Botswana sounds jungle, sounds mysterious, sounds ough the sort of place where, you know, there might be diseases lurking. Hhm, scary.

Then you’ve got people drawing graphics of what this mutant ninja variant might look like, with special spiky bits, even though no one actually knows what it looks like. These are just graphic configurations. So you’ve got a visual to hang on to as well.

Then you need to do some policy items to reinforce the drama that you’re putting on and those items now would be creating a red list.

Let’s remember that a red list is an invention. Traffic lights are actually a system for controlling traffic; they were never designed to colour in countries. But this, ‘let’s put it on the red list’.

And now we’re going to ban flights from Botswana and six different other states.

So you’ve created a sort of policy narrative to go alongside the visual and the pictures that you’ve made and the scary sounding words: Botswana, oughh, the jungle, mosquitoes, who knows.

Now all you need is something that makes you sound like you technically know what you’re doing. So now we have the B11529. Hhm. We’ve given a numerical reference code that makes you sound kind of scientific, like you have qualitative and quantitative statistical backup and you are definitely following the science because it’s called B11529 – like one might have a code or a reference number.

That’s how this shit works: it’s straight out of the PR/marketing playbook 101.

And in order to keep up interest, in order to drive the next push behind an action they’re going to require of you, they needed to create the drama and the performance to draw you in as their ready and willing audience.

The question is: ‘Are you still going to keep buying your tickets, taking your seats and listening politely to the nonsense that you’re being fed?


Lausanne, the above was published on the third day of the twelfth month of the year two thousand and twenty-one.